Cookie policy
Effective date: 3 May 2026
1. Introduction
This Cookie Policy explains how Tiravu SIA (“Tiravu”, “we”, “us”, or “our”) uses cookies and similar
tracking technologies on our website tiravu.com and any related subdomains (the “Website”).
Tiravu is a road-assistance platform operated from Riga, Latvia, that connects drivers in need of
roadside help with service providers. This policy describes what cookies are, which cookies we use,
why we use them, and how you can control them.
This Cookie Policy should be read together with our Privacy Policy, which explains how we process
personal data more generally.
2. Who we are
Tiravu SIA is the data controller responsible for the personal data collected through cookies on this
Website.
Contact email: [email protected]
Location: Riga, Latvia
3. What are cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you
visit a website. They are widely used to make websites work, to make them work more efficiently, and to
provide information to the website owner.
In addition to cookies, we may use similar technologies such as pixels (also called tracking pixels or
web beacons), local storage, and software development kits (SDKs). For convenience, we refer to all of
these as “cookies” in this policy unless we explicitly call them out.
3.1 First-party vs third-party cookies
- First-party cookies are set by Tiravu directly when you visit our Website.
- Third-party cookies are set by services we embed on our Website, such as analytics or advertising providers.
3.2 Session vs persistent cookies
- Session cookies expire when you close your browser.
- Persistent cookies stay on your device for a set period or until you delete them.
4. Categories of cookies we use
We group cookies into four categories based on their purpose.
4.1 Strictly necessary cookies
These cookies are essential for the Website to function and cannot be switched off in our systems.
They are usually set in response to actions you take, such as setting your privacy preferences,
logging in, or filling in forms. Without them, parts of the Website will not work.
Legal basis: Article 5(3) of the ePrivacy Directive, which exempts cookies that are
strictly necessary for providing a service explicitly requested by the user. Where personal data is
processed, our legal basis is our legitimate interest in providing a secure and functional Website.
These cookies do not require your consent.
4.2 Analytics and performance cookies
These cookies help us understand how visitors interact with the Website by collecting and reporting
information in aggregated form. We use them to measure traffic, identify popular pages, and improve
how the Website performs.
Legal basis: your consent under Article 5(3) of the ePrivacy Directive. The
information collected is used only for our internal analytics; we do not combine it with marketing
data or share it with advertising platforms. You can withdraw consent at any time via our cookie banner.
4.3 Marketing and advertising cookies
These cookies and pixels are set by Meta (Facebook and Instagram) through the Facebook Pixel
embedded on our Website. They are used to measure the effectiveness of our advertising campaigns,
show Tiravu ads to people who have visited our Website, and build look-alike audiences. Meta may
also recognise your device on other websites that use the same pixel.
Legal basis: your consent under Article 5(3) of the ePrivacy Directive. Because
Meta receives and processes data collected by the Facebook Pixel for its own purposes, Tiravu SIA
and Meta act as joint controllers for this processing. You can withdraw consent at any time via our
cookie banner.
4.4 Functional cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferred
language or region. They are not essential for the Website to load, but they make your experience
smoother by storing preferences between visits. If you do not allow these cookies, the Website will
still work, but some features may need to be set up again on each visit.
Legal basis: your consent under Article 5(3) of the ePrivacy Directive, as these
cookies are not strictly necessary for the service you have requested. Unlike marketing cookies, the
data collected by functional cookies is used solely to improve your experience on our Website and is
not shared with advertising partners.
5. Cookies we use
The tables below list the specific cookies and pixels in use at the time this policy was last updated. Specific names, providers, and durations may change as we refine the Website; the cookie banner always reflects the current state.
5.1 Strictly necessary
| Cookie name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| tiravu_session | Tiravu | Maintains your session while you browse the Website and submit forms (for example, the waiting list). | Session | First-party |
| tiravu_csrf | Tiravu | Helps protect form submissions against cross-site request forgery attacks. | Session | First-party |
| cookie_consent | Tiravu | Stores your cookie preferences so we do not show the banner on every visit. | 12 months | First-party |
| __cf_bm | Cloudflare | Distinguishes humans from bots to protect the Website from abuse and attacks. | 30 minutes | Third-party |
5.2 Analytics and performance
| Cookie name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users so we can measure traffic and usage trends. | 13 months | Third-party |
| _ga_<container-id> | Google Analytics 4 | Used by GA4 to persist session state and measure user engagement on our Website. | 13 months | Third-party |
5.3 Marketing and advertising
| Cookie name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook / Instagram) | Set by the Facebook Pixel to identify your browser for ad delivery and measurement on Meta platforms. | 3 months | Third-party |
| fr | Meta (Facebook / Instagram) | Used by Meta to deliver, measure, and improve the relevance of ads on Facebook and Instagram. | 3 months | Third-party |
| Facebook Pixel | Meta (Facebook / Instagram) | JavaScript pixel embedded on our pages. Tracks conversions from Meta ads, builds custom audiences, and powers retargeting. | On page load | Third-party / pixel |
5.4 Functional
| Cookie name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| tiravu_locale | Tiravu | Remembers your preferred language (the app and Website are translated into 8 languages). | 12 months | First-party |
| tiravu_ui | Tiravu | Remembers UI preferences such as banners you have dismissed. | 6 months | First-party |
6. Pixels and similar technologies
A pixel is a small piece of code embedded in our pages that sends information to an advertising platform when you visit, take an action (such as joining the waiting list), or view a page. We currently use the Facebook Pixel from Meta to:
- Measure how effective our advertising campaigns are.
- Show Tiravu ads on Facebook and Instagram to people who have visited our Website (retargeting).
- Build look-alike audiences of people similar to our visitors.
The Facebook Pixel only fires after you give consent for marketing cookies via our cookie banner.
7. How you can control cookies
7.1 Our cookie banner
When you first visit the Website, we show a cookie banner that lets you accept all cookies, reject all non-essential cookies, or choose which categories you allow. You can change your choice at any time by clicking the “Cookie settings” link in the footer.
7.2 Browser settings
Most browsers let you block or delete cookies through their settings. Useful links:
- Google Chrome – Settings › Privacy and security › Cookies and other site data.
- Mozilla Firefox – Settings › Privacy & Security › Cookies and Site Data.
- Safari – Settings › Privacy.
- Microsoft Edge – Settings › Cookies and site permissions.
Please note that blocking strictly necessary cookies may stop parts of the Website from working.
7.3 Opt-outs from advertising and analytics platforms
You can also opt out directly with the relevant platform:
- Meta: Settings › Ads on Facebook or Instagram, or via youradchoices.com.
- Google Analytics: install the official opt-out browser add-on at tools.google.com/dlpage/gaoptout.
8. International data transfers
Our cookie partners (Google and Meta) are based outside the European Economic Area, primarily in the United States. When data is transferred outside the EEA, we rely on safeguards such as the European Commission’s Standard Contractual Clauses or the EU-US Data Privacy Framework to protect your information.
9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in the law, or in our business practices. The “Last updated” date at the top shows when the policy was last revised. Material changes will be communicated via the cookie banner or another suitable channel.
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Email: [email protected]
Website: tiravu.com